JiWire

JiWire is the leader in connecting advertisers to today’s On-The-Go Mobile Audience, using the world’s largest location-based interactive media channel. JiWire’s platform enables advertisers to identify and deliver ads to audience segments based on a person’s physical location while taking the venue type and brand into account.

JiWire also allows wireless broadband network host advertising as a currency for wireless Internet access and mobile application publishers a unique advertising revenue stream. With a goal of engaging users however they connect to the Internet while on the go, JiWire provides a cross-channel solution that extends location-based targeting to multiple devices, from laptops to smartphones across content channels from Wi-Fi to the Internet to mobile.

Prior to their current business model, JiWire made a name for itself by compiling and licensing the largest hotspot database. The JiWire Wi-Fi Traveler was a PC/Mac client designed to manage the connection to wireless hotspots (replacing existing software provided by the operating system). I lead the team responsible for this software, working with designers to ensure that user experience matched user stories as well as coordinated development efforts based on creation of the overall application specification and architecture.

URL: www.jiwire.com